
CHOKA
American Traditional Tattoo Artist
My name is Héctor, I’m a tattoo artist from Tenerife, and I’ve been tattooing professionally since 2014. I specialise in old school tattoos, heavily inspired by classic American traditional. My work is defined by bold lines, vibrant colors, and strong, timeless patterns.
While I stay true to the roots of traditional tattooing, I always aim to bring my own personal touch to each piece. For me, tattooing is more than just technique it’s about creating something that feels both lasting and unique to the person wearing it.
My motivation was fuelled by the process of manifesting art and conveying feelings and stories into the skin.
I was amazed by how far we could go decorating and modifying the body, after that, it was just a question of time until I got deep into what has been until now, my profession for twenty years.
At the beginning of my career, I done many different tattoo styles and full colour projects, but ended up choosing black and grey realism as my favourite one, sometimes mixing colour within certain areas of the piece, creating contrast and different layers throughout the design.

SEVEN DIALS TATTOO
36 St Martins Court, Covent Garden, London WC2N 4AL
Phone: +44 020 72406177
OPEN 7 DAYS A WEEK 12:30 PM – 8 PM